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Crazy Color, the UK heritage punk-era brand from Renbow, has been mixing vivid semi-permanents since 1977. Aubergine is a deep cool-toned purple with rich violet-burgundy undertones - that broody, moody shade that reads near-black indoors and flashes violet in sunlight. Deposit-only so no lift; on darker bases it gives a beautiful aubergine sheen, and on pre-lightened hair it shows as full saturated purple. Fades evenly through dusty mauve over 4-8 washes. For people who want vivid colour that still feels grown-up.
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