Privacy & cookies

Last updated: 23 May 2026

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Essential

Required for cart, checkout, login. Always on.

Analytics

Anonymous page-view + Web Vitals data so we can see which pages help shoppers.

Marketing

Retargeting cookies so we can show you relevant offers off-site.

Who we are

Aizel is an online retailer of authentic Afro/Black hair and body care brands, operating in the United Kingdom. We are the “data controller” for the personal data described below, as defined by the UK GDPR and the Data Protection Act 2018. When you shop with us we collect the information needed to deliver your order and improve our service — nothing more.

Lawful basis for processing

Contract: we need your address and contact details to deliver the order you placed.
Legal obligation: we retain order records for HMRC tax compliance (6 years).
Legitimate interest: transactional email about your order status — you can stop these by cancelling the order.
Consent: analytics cookies and the marketing newsletter. You opt-in via the cookie banner / signup form, and you can withdraw consent any time.

What we collect

Account info: name, email, phone, shipping address.
Order info: items purchased, totals, courier tracking number.
Browsing info (essential): a session cookie so the cart works across pages.
Browsing info (analytics, opt-in): aggregate page-view + Web Vitals data, no PII.
Browsing info (marketing, opt-in): a retargeting cookie for relevant ads.

How we use it

To process and deliver your orders, including handing your address to the courier.
To send you transactional email (order confirmation, shipped, delivered, refund).
With your opt-in, to send our newsletter about new products and offers — you can unsubscribe any time.
With your opt-in, to measure which pages help shoppers find what they need.

What we don't do

We never sell your personal information.
We never share your data with third parties beyond what's needed to deliver your order.
We never enable analytics or marketing cookies until you choose to allow them.

Your rights under the UK GDPR

You have the right to: access the data we hold about you, request a correction, request deletion (“right to be forgotten”), object to processing, restrict processing, and receive your data in a portable format. Email privacy@aizel.co.ukand we'll respond within one calendar month. If you're not happy with how we've handled your request, you can complain to the UK's Information Commissioner's Office at ico.org.uk.

How long we keep data

Order records: 6 years from the order date (HMRC retention rule).
Account profiles: until you delete your account.
Marketing list: until you unsubscribe.
Analytics events: 14 months in aggregate; no individual identifiers.