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Crazy Color, the UK heritage punk-era brand from Renbow, has been mixing vivid semi-permanents since 1977. Ruby Rouge is a true deep red with warm crimson-pink undertones - the lipstick-red shade that reads classic cherry rather than orange-fire. Deposit-only so no lift; gives full vivid ruby on pre-lightened blonde and a glossy red sheen on darker hair. Fades evenly through softer raspberry and pink-red tones over 4-8 washes. For people who want bold but cinematic red.
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