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Crazy Color is the UK punk-era heritage brand from Renbow, doing vivid semi-permanents since 1977. Pinkissimo is the cult-favourite hot pink - a true bright magenta-pink with warm fuchsia undertones that fades through cotton-candy into a baby pink blush over 4-8 washes. Deposit-only so no lift, which means full vivid impact on bleached or pale blonde, and a soft pink glaze on darker hair. The shade you actually wanted at seventeen.
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