As I Am
Shampooing Crème Clarifying Cleanser 237ml
£10.79
In Stock
1
- Monthly reset
- Cream texture
- Gentle on coils
- Routine partner
As I Am, formulated by cosmetic chemist Dr Ali N Syed, makes this Shampooing Crème — a clarifying cleanser disguised as a creamy conditioner. It lifts product buildup, hard-water minerals and old oils from the scalp and lengths while staying gentler than a traditional clarifying shampoo. Use once a month, or before a deep conditioning treatment, to reset textured hair. 237ml bottle — the wardrobe-changer for anyone whose curls feel flat and weighed down.
Frequently asked
Questions about this product
How often should I clarify?
Once a month for most textured hair — more often if you use heavy stylers.
Is it safe on coloured hair?
Yes — it's gentler than a traditional clarifier. Always follow with a deep conditioner.
Will it strip out my leave-ins?
That's the idea. Use it to reset, then rebuild your routine from scratch.
Pairs With
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