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As I Am — the natural-hair brand built by cosmetic chemist Dr Ali N Syed — bundled here in its most-loved trio. Coconut CoWash gently cleanses without stripping, Double Butter Cream seals in soft moisture, and Smoothing Gel lays edges and locks definition. Together they cover full wash day from cleanse to set, so coily and curly hair leaves the bathroom soft, defined and frizz-tamed. Ideal for anyone starting an As I Am routine or restocking the three jars they already use.
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