As I Am
Classic Hydration Elation 227g
£13.49
In Stock
1
- Deep hydration
- Softens the cuticle
- CG-friendly
- Wash-day staple
As I Am was created by cosmetic chemist Dr Ali N Syed and built around the natural-hair community. Hydration Elation is the brand's intensive deep conditioner — a thick, silky cream that floods thirsty curls with moisture and softens the cuticle so wash day finishes with bouncy, defined coils instead of dry, frizzy ones. Use it weekly on coily, curly and relaxed hair when strands feel parched, especially after colouring, protein or a heavy clarifying wash. 227g tub.
Frequently asked
Questions about this product
How often should I use it?
Once a week is the sweet spot. After colour, protein or a clarifying wash, you can use it twice.
Is it CG-friendly?
Yes — no drying alcohols or non-water-soluble silicones in the classic formula.
Can relaxed and transitioning hair use it?
Yes. It's gentle enough for relaxed lengths and rich enough for the new natural growth.
Pairs With
More from As I AmShop all As I Am →
More in Curl & Styling CreamsShop all Curl & Styling Creams →
Customer Reviews
✦
No reviews yet
Tried it? Write the first review — other shoppers count on it.